By William Sitwell [updated]
Watch out, the food police are on the prowl again – and they’ve got your lunchtime sandwich in their sights.
This time it’s tuna that has got them in a flap. And so effective has their campaign been that Julian Metcalfe, the man behind the Pret A Manger sandwich bar chain, has announced he is banning tuna from his sarnies and sushi boxes.
Such is the market dominance of Pret that other retailers are now expected to follow suit.
His decision was prompted by the hard-hitting documentary The End Of The Line, which its makers hope will do for the world’s oceans what An Inconvenient Truth did for climate change – raising awareness about an imminent ecological crisis.
The End of the Line is a powerful film about one of the world’s most disturbing problems – over-fishing. Advances in fishing technology mean whole species of wild fish are under threat and the most important stocks we eat are predicted to be in a state of collapse by 2050. The film points the finger at those most to blame, including celebrity chefs, and shows what we can do about it. This is not just a film, it is also a campaign
Ps Film ini akan dirilis tanggal 12 Juni 2009